Aviva has agreed to a deal with the Rugby Football Union (RFU) to extend its title sponsorship of Premiership Rugby.
The one-year renewal will see the top tier of English rugby union continue to formally be known as the Aviva Premiership for the duration of the 2017/18 season.
The agreement brings the association between the two parties up to eight years. The financial terms of the deal were not disclosed.
“We’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017/18 season,” said Tom Daniell, Aviva’s retail marketing director. “The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.
“With record numbers of both attendances and live TV audiences, the league is going from strength to strength and we’re very much looking forward to the upcoming season.”
Exeter were crowned champions of the Aviva Premiership for the first time in 2016/17, and will begin their title defence away to Gloucester on 1st September.